CRY PROOF LASHES
This YouTube video was created to showcase the performance and durability of Tatti Lashes’ Cry Proof lashes. The concept focused on capturing emotional, close-up beauty moments while maintaining a clean and elevated visual style that aligned with the brand aesthetic. I led the creative direction, videography, and edit. In post-production, I handled the edit and colour grading, resulting in a refined campaign piece designed for both YouTube and wider digital use.
VIDEO