TATTI LASHES X BENEFIT
A romantic, social-first collaboration bringing together hero products from both brands in one limited-edition bundle.
VIDEOGRAPHY/ VIDEO EDITING
The campaign visuals were built around a heart-shaped spotlight, a direct nod to Valentine’s, but executed in a way that felt elevated rather than cliché.
The lighting was used to create a sense of exclusivity. The contrast between deep shadows and soft pink packaging allowed both brands to stand out while still feeling visually unified.
Every frame was composed to ensure equal brand presence and clear product recognition.
BENEFIT COLLABORATION POST
The campaign launched as a collaborative Instagram giveaway, shared across both brands. A simple cross-post that brought both audiences together for one Valentine’s moment.